From Impossible to Inevitable

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Impossible Goals, Inevitable Success

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn’t about magic. It’s not about privileges, luck, or working harder. There’s a template that the world’s fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like Twilio, HubSpot, Marketo, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years).

Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records. For instance, one of the authors shows how he grew his income 11x from $67,000 to $720,000 in four years while maintaining a 20 hour work week and welcoming 9 new children into his life.

This book shows you how to surpass plateaus and get off of the up-and-down revenue rollercoaster by answering three questions about growing revenue to tens times its size:

This powerful, effective book provides a template for you to kick off your biggest growth spurt yet. This template includes The 7 Ingredients Of Hypergrowth:

You’re not ready to grow until you Nail a Niche.
Overnight success is a fairy tale. You’re not going to be magically discovered. You need sustainable systems that Create Predictable Pipeline.
Growth exposes your weaknesses and it will cause more problems than it solves—until you Make Sales Scalable.
It’s hard to build a big business out of small deals. Figure out how to Double Your Dealsize.
It’ll take years longer than you want, but don’t quit too soon. Make sure you can Do the Time.
Your people are renting, not owning their jobs. Develop a culture of initiative, not adequacy by Embracing Employee Ownership.
Employees, you are too accepting of “reality” and too eager to quit. You can Define Your Destiny to make a difference, for yourself and your company, no matter what you do or where you work.

The authors take each ingredient and break it down into specific steps to guide you through implementation. From Impossible to Inevitable helps you take impossible goals and turn them into inevitable successes for your business and team. You will achieve success even bigger than you can imagine from where you’re sitting today.

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What's New In The 2nd Edition

We’ve made improvements throughout the book, including adding entirely new chapters such as…

Case Study: How Twilio Nailed A Billion-Dollar Niche By Walking In Its Customers’ Shoes
Case Study: How Sagemount Triples The Value Of A Company In Three Years
Three Uncommon Approaches Of Hypergrowth CMOs
How Inbound Changed In 10 Years Between Scaling Marketo To $100m+ And Founding Engagio (Jon Miller)
Case Study: How Zuora Drives 60%-Plus Of Its Growth By Outbound, Even When Accounts Need Nurturing For Years
Build An Outbound Program Right The First Time
Have You Been Too Successful At Inbound?
If You’re A Startup: Four Phases Of Hiring Your First Sales Team
Three Ways To Cut Churn And Increase Sales Motivation While You Scale (Mark Roberge)

READER FEEDBACK

Best book I’ve ever read.

Andrew Gazdecki Founder and CEO, Bizness Apps – #91 on Inc. 500 for 2015

If I’d have had this book at my last company, we would have scaled 4x faster. Aaron Ross & Jason Lemkin have brought to the masses what only a few extreme experts have been able to figure out. I get asked all the time from people, ‘what should be the next book I read?’ …this is it. Don’t think twice, just get it, devour it and do it.

Bubba Page CEO of QuotaDeck.com

We used the “Nail A Niche” ideas to grow to our first $2 million on inbound leads alone, by hyper-focusing on a specific problem: re-using social existing media content.

Laura Roeder Founder, MeetEdgar.com

In the “Do The Time” part of the book, Aaron & Jason brilliantly illustrate a message that entrepreneurs and everyone need to hear, see & feel: success is not overnight. It takes brutal hard work but, in the end is worth it.

Mark Roberge CRO Hubspot & Author, “The Sales Acceleration Formula“

MEET JASON LEMKIN

JASON LEMKIN (@jasonlk) is a serial tech entrepreneur and venture capitalist, who founded the world’s #1 resource for SaaS entrepreneurs: SaaStr.com and has invested in SaaS companies worth collectively in excess of $1.5 billion. Jason was CEO of EchoSign, and led it from $0 to $100 million+ in revenues and a sale to Adobe. He is married with two kids, runs every single damn day, and loves anything related to Hawaii.

MEET AARON ROSS

AARON ROSS (@motoceo)

Aaron is an author, advisor and keynote speaker. He is the best-selling author of Predictable Revenue, called “The Sales Bible of Silicon Valley,” based on sales systems that created more than $1 billion across Salesforce.com and othe companies. He is married with 10 children (mostly through adoption).

CONTACT US...

Aaron Ross and Jason Lemkin