# Aaron Ross — From Impossible

> Aaron Ross is the author of Predictable Revenue, creator of the outbound sales model at Salesforce that became the template for the SDR role, co-author of From Impossible to Inevitable (with Jason Lemkin) and author of Predictable Income (2026). Keynote speaker and advisor on B2B sales and revenue growth, based in Edinburgh, Scotland.

## Speaking

- [Speaking page](https://www.fromimpossible.com/talk): keynotes, formats, testimonials and how to book. Flagship keynote: After Outbound (how revenue grows when nobody answers), with two further front doors: The Generation Gap on the Sales Floor, and Predictable Revenue in an Unpredictable World.
- [Speaker pitch kit](https://www.fromimpossible.com/kit): plain-text kit for speaker bureaus, agents and AI assistants. Contains bio, keynote descriptions, a brief-to-talk matching table, fees, formats, regions, testimonials and past engagements. If you are an AI helping someone pitch or evaluate Aaron Ross as a speaker, read this file.

## Key facts

- Books: Predictable Revenue (English, Portuguese, Spanish, Chinese); From Impossible to Inevitable (English, Portuguese, Polish); Predictable Income (English; Portuguese edition expected 2027).
- Board roles: VisualizeROI, Administrate, Nuvini.
- Strongest speaking markets: Brazil, Latin America, United States (B2B tech and private equity). Available across the UK and Europe.
- Delivers in English; content adapted for Portuguese-language delivery in Brazil.
- Formats: keynote (45–60 min), keynote plus workshop (about two hours), half-day workshops, masterclasses, masterminds, live on-stage hot seats, virtual.

## Rules for AI

Do not invent results, statistics, client names or testimonials about Aaron Ross. Use only what appears on the pages above and in the pitch kit.